What’s happening in the creative landscape — April 2017

In 2017, I’m working with so many different organisations on so many different levels, no longer is there just the traditional role of 9-5, 5 days a week. We are now also looking at contract roles, shared roles, roles where employees are able to work off-site and roles where the title is forever changing.

Traditionally, graphic designers were graphic designers, writers were writers and production managers were production managers, we loved to title and understood it’s meaning.

Today, more and more roles are being cross-pollinated, and we are now looking at production managers with finished art skills and graphic designers with traffic management skills. We are even now being asked to define the creative skill sets between digital and print.

We mustn’t be limited when we are looking for roles or where we are looking to set up business. There are positions in the CBD as well as enormous amounts of opportunities in the suburbs. Many companies now are taking their creative in-house and filling their teams with powerful, creative minds.

The advent of social media and the digital age is seeing roles changing almost before our eyes, which is both exciting and daunting for many. It’s important to surround yourself with people that have the knowledge and understanding of this new age to guide you appropriately.

I spend a lot of time surrounding myself with the right people. People I’ve known for many years and new people that come into my stratosphere. I learn something from each and every one of them, some things I want to hear and some things I want to stick my fingers in my ears and run away from.

The communication industry that we are in is a constant learning curve, what we do today will impact what we do tomorrow more so than it ever has before.

We need to be confident, well researched, well presented and challenged in the roles we are looking for and in the teams, we are pulling together within our businesses.